Atlas Copco and Gesan join forces to expand Predictable Power offer
CATEGORY COMPANY · OCTOBER 2014
In order to become First in Mind—First in Choice in power generation, Atlas Copco and industrial generator brand Gesan are joining forces. As a result, Atlas Copco can now provide Predictable Power solutions to a wider range of industries such as construction, rental, mining, oil and gas, healthcare, data centers, telecom, manufacturing, government and transportation.
“Atlas Copco is a strong, global brand and Gesan has a reputation for delivering quality industrial power solutions. With the addition of the Gesan product line, Atlas Copco provides Predictable Power for customers in a wider range of industries than ever before,” explains Ben van Hove, Vice President Marketing Portable Power with Atlas Copco Portable Energy. “Product development to optimize cost-efficiency, performance and operation is our primary focus.”
A brand within the Atlas Copco group since 2011, Gesan will become a dedicated Atlas Copco product line. The Gesan line generators will have their own design in line with the Atlas Copco product branding. Unit names will follow the Atlas Copco naming standards, with all existing Gesan products to be renamed by the end of 2014.
“Since the organizational changes were first announced internally two months ago, everyone at Atlas Copco and Gesan has been working hard to prepare. We’re motivated and ready,” concludes van Hove. “Sharing our knowledge and expertise will improve our future product portfolio, producing new, productive and efficient solutions for our customers.”